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Thursday, August 30, 2012

This fall, Continuing Education is offering several new marketing classes, including a certificate in Marketing Fundamentals, to provide you with critical knowledge to market your organization and to stay ahead of the competition. In addition to a new Marketing Fundamentals certificate program, classes on Internet Marketing and Social Media Marketing for Business will also be offered.

The Marketing Fundamentals certificate program includes three classes: Marketer’s Boot Camp, Strategy for Marketers, and Marketing Intelligence and Research. Through this program, you will learn fundamental marketing concepts including SWOT analysis, marketing principles, how to write a marketing plan, and effectively integrating technology within a marketing strategy. This program is ideal for business professionals, entrepreneurs, small business owners, technology professionals, or anyone else looking to seek a better understanding of marketing. The first class, Marketer’s Boot Camp, meets Mondays from 6:00 pm  9:00 pm from September 17th  October 22nd. 

All organizations should have an online presence today and two classes, Internet Marketing and Social Media Marketing for Business, teach the key fundamentals to improve your online marketing. In Internet Marketing, you will learn a basic knowledge of search engine optimization and how to create unique marketing content as well as basic knowledge of internet reputation management.  This class emphasizes how to improve your online presence and stand out on the internet. You will also learn the basics of newer social media platforms for business such as Pinterest and Google +. This class meets Mondays October 1st  October 22nd from 7:00 pm  9:00 pm.

Social Media Marketing for Business provides a more basic introduction to social media applications like Facebook, Twitter, and YouTube to help organizations get their messages out to the masses. This class will teach you how these tools can help make new connections with fans and customers to ultimately drive business results. This class meets once on Saturday October 6th from 9:00 am  12:00 pm.

All of these classes will take place on the Cranford campus. For more information or to register call (908) 709-7600 or visit www.ucc.edu/noncredit.

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